What's in the guide? 

TechSmith conducted research to learn more about:

  • People's viewing habits and preferences around instructional and informational videos
  • Preferred length for videos
  • Reasons why viewers stop watching
  • What this means for creating videos that get watched
  • Best practices for creating instructional and informational videos

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Video Viewer Habits, Trends, and Statistics You Need to Know

Video has emerged as one of the most powerful and widely used formats for delivering training and instructions with customers and employees alike. 

The question is no longer, "Should I create a video?" 
Now, the question is “How do I create videos that are effective and that get watched?”